E-commerce is classified as Business-to-Business (B2B), Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) based on the available relation between potential buyers and sectors. The three significant classifications have developed significantly in tandem with the advancement of technology. However, B2B seems to report significant growth than the remaining two classifications. In this paper, a review of e-commerce (B2B marketplace e-commerce) has been done with reference to Indonesian SMEs.This study found that Indonesian Small and Medium-sized Enterprises (SMEs) were not proficient in using B2B e-commerce to its full potential. The following recommendations to the government and nonprofits in Indonesia that might be helpful to small and medium enterprises have been detailed in this paper: (a) Trainings and educational programs associated with the implementation of e-commerce include the creation of company websites, participation in B2B e-commerce, and the employment of e-media in connecting with prospective buyers or overseas traders. Trainings and educational programs that b) teach participants how to connect successfully (through electronic media) with overseas business partners and prospective purchasers are also common.
Keywords
Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Small and Medium-sized Enterprises (SMEs)
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Synthia Sari
Synthia Sari
Chitkara Business School, Chitkara University, Rajpura, Punjab, India.
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Synthia Sari, “Adoption of Enabling E-Commerce Technologies for Indonean SMEs”, Journal of Enterprise and Business Intelligence, vol.2, no.2, pp. 089-099, April 2022. doi: 10.53759/5181/JEBI202202010.
