A Framework for Measuring ROI in International Digital Tourism Marketing
Liza Chung Lee, Faculty of Arts, National Major University of San Marcos, Lima 15081, Peru.
Pages : 112-120
DOI : 10.53759/5181/JEBI202606012
Published On : 05 April 2026
Cross Cultural Influencer Marketing on TikTok and Douyin
Garcia Fernandez, USIL, Campus Fernando Belaunde Terry, La Molina Location, La Molina, Peru.
Pages : 102-111
DOI : 10.53759/5181/JEBI202606011
Published On : 05 April 2026
Examining Real-Time Locational Targeting and Discount Depth in Mobile Marketing Promotions
Runtian Jing, Masters in Business Administration, University of the Cumberlands, Williamsburg, KY 40769, USA.
Anandakumar Haldorai, Department of Computer Science and Engineering, Sri Eshwar College of Engineering, Coimbatore, India.
Pages : 093-101
DOI : 10.53759/5181/JEBI202606010
Published On : 05 April 2026
Big Data Informed Marketing Analytics and Organizational Performance – A Technology and Information Quality Perspective
Jefri Tamba, Faculty of Management, Universitas Negeri Manado, Kabupaten Minahasa, Sulawesi Utara 95618, Indonesia.
Minu Balakrishnan, Department of Information Technology, Sri Eshwar College of Engineering, Coimbatore, India.
Pages : 082-092
DOI : 10.53759/5181/JEBI202606009
Published On : 05 April 2026
Consumer Perceptions of Localized and Personalized Digital Marketing Content in Food Delivery Applications
Marakhtanov Mikhali, School of International Management and Business Administration, Bauman Moscow State Technical University, Moscow, Russia, 105005.
Pages : 072-081
DOI : 10.53759/5181/JEBI202606008
Published On : 05 April 2026
A Cross Country Structural Equation Analysis of Global/Local Identity Effects on Hedonic Motivation and SNS Value
Yu Hai Yun, School of Management, Harbin Institute of Technology, P.R.China, 150001.
Pages : 063-071
DOI : 10.53759/5181/JEBI202606007
Published On : 05 April 2026
