Mobile BI, or mobile business intelligence, refers to the use of mobile devices such as smartphones and tablets to access and interact with business intelligence data and insights. With the increasing prevalence of mobile devices, mobile BI has become an important trend in the field of business intelligence.

The mobile business intelligence (BI) market is expected to witness market growth at a rate of 21.9% in the forecast period of 2021 to 2028. Data Bridge Market Research report on mobile business intelligence (BI) market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the markets growth. Rapid digitization globally is escalating the growth of mobile BI market.[1]

Due to the increasing demand for using data-driven information for robust business strategies and better decisions, Mobile Business Intelligence Application is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyse and segment data.[2]

According to a report by Data Meer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery.[2]

Figure 1.Mobile BI

Figure 1 shows Mobile BI allows users to access key business data and insights from anywhere, at any time, and on any device. This can be particularly useful for sales teams, field workers, and other mobile workers who need to access data on-the-go. Mobile BI apps also often provide real-time data updates, allowing users to stay up-to-date with the latest information

Mobile BI apps typically offer a range of features, including data visualization tools, dashboards, and the ability to create and share reports. Some apps may also offer features like location-based analytics and push notifications to provide users with personalized and timely insights.

Overall, mobile BI represents an important trend in the field of business intelligence, as more and more organizations seek to enable their employees to access and interact with data from anywhere, at any time, and on any device.

References:

1. https://www.databridgemarketresearch.com/reports/global-mobile-bi-market
2. https://www.rswebsols.com/blogging/business/mobile-business-intelligence

Cite this article:

Janani R (2023),Mobile BI, Anatechmaz, pp.37