Google has announced it is rolling out generative artificial intelligence (AI) to its core search engine.

The move comes after Microsoft incorporated GPT-4 into its Bing search engine earlier this year. Search Generative Experience - which will be part of Google - will craft responses to open-ended queries, the company said.

However, the system will only be available to a limited number of users and is still in "experimental" phase. [1]

Figure 1. Google announces technological advances in AI as it competes with Microsoft

Google announces technological advances in AI as it competes with Microsoft is shown in figure 1. In addition to this, Google has also announced a new feature that will proactively warn Android users about unknown AirTags, small devices developed by Apple to track personal items like keys and wallets.

The availability of “unknown tracker alerts” is expected to be in the summer. Apple and Google announced that they were collaborating to resolve the problem, which led to this action. In the previous year, two women filed a lawsuit against Apple for AirTag stalking.

Google made the announcement at its annual developer conference, where it showcased its latest advancements in artificial intelligence and new hardware offerings. Additionally, it unveiled a phone priced at $1,799 (£1,425) that can be opened and closed like a book.

Google has been under pressure to improve its artificial intelligence offerings following the success of Microsoft’s chatbot ChatGPT. Google’s previous effort to showcase its competence in the domain had failed, as Bard provided an incorrect answer to a question.

Following significant investment in OpenAI, Microsoft is integrating ChatGPT technology into its search engine, Bing. Another chatbot, named Ernie, is present in the arsenal of the Chinese tech behemoth, Baidu.[2]

Microsoft is deploying ChatGPT technology into its search engine Bing, after investing heavily in the company that developed it, OpenAI. Chinese tech giant Baidu also has a chatbot, called Ernie.

Chirag Dekate, analyst at Gartner, said Google remained an industry leader and was well poised to benefit in the interest in AI. [3]

References:

1. https://www.bbc.com/news/technology-65545864
2. https://www.ngmisr.com/en/tech/333
3. https://paidforarticles.com/google-reveals-ai-updates-as-it-vies-with-microsoft-why-730504

Cite this article:

Gokula Nandhini K (2023), Google announces technological advances in AI as it competes with Microsoft, Anatechmaz, pp.309