The purpose of this study is to investigate the connection between competitive intelligence (CI) and corporate strategy development, with a special emphasis on four companies operating in Brazil. The research aims to provide light on how CI techniques might facilitate the development of strategies and promote organizational cohesion. The research is qualitative, using a multiple strategy of case study based on secondary sources and in-depth interviews. The study's results will hopefully shed light on how CI methods might aid businesses in creating winning strategies and adjusting to dynamic market situations. The study also aspires to offer actual data on the adoption, effectiveness, and potential influencing variables of CI practices inside enterprises. The research looks at how CI and business strategies come together in two different settings: a hospital and a commercial marketing firm. Primary sources including interviews, company websites, publications, and news articles are mined for information. In conclusion, the results of this study provide light on the interplay between CI and business strategy development, suggesting ways in which companies might better use competitive intelligence in their day-to-day operations.
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Kaique Pacheco
Kaique Pacheco
The Universidade de Sao Paulo, R. da Reitoria, 374 - Butanta, Sao Paulo - SP, 05508-220, Brazil.
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Cite this article
Kaique Pacheco, “The Role of Competitive Intelligence in Strategy Building: Insights from Brazilian Organizations”, Journal of Enterprise and Business Intelligence, vol.4, no.3, pp. 174-183, July 2024. doi: 10.53759/5181/JEBI202404018.
