Journal of Enterprise and Business Intelligence

A Review of the Impacts of Reverse Logistics on Retailers of Fast Moving Consumer Goods

Journal of Enterprise and Business Intelligence

Received On : 30 January 2022

Revised On : 29 March 2022

Accepted On : 25 April 2022

Published On : 05 July 2022

Volume 02, Issue 03

Pages :177-187


Companies worked hard to stay ahead of the competition in the market by providing high quality products and services to satisfied customers. This goal was met with the development of Supply Chain Management (SCM) strategies, which improved business coordination between the supply and demand sides of operations. Reverse Logistics (RL) is the process by which damaged goods from the forward flow of products from suppliers of Fast-Moving Consumer Goods (FMCGs) to end-customers are amassed and returned to suppliers. The purpose of this research was to identify the effects of RL on the top FMCGs merchants in South Africa. The study's theoretical underpinnings were the notions of sustainability and competitive advantage, and it used a qualitative studies technique based on the constructionist research methodology. Thirteen people were questioned through a non-probabilistic sampling technique. Atlas ti.8 was used for the transcription, translation, coding, and analysis of the interviews. The research found that retailers benefited from RL because damaged items were replaced, competitiveness and sustainability were enhanced because of continual value recovery, and waste reduction contributed to a cleaner environment. Recovering damaged goods via the RL process boosted business competitiveness by providing value-added resources that increased profits. Continuous processing with few byproducts guaranteed.


Supply Chain Management (SCM), Fast Moving Consumer Goods (FMCGs), Reverse Logistics (RL)

  1. G. Paché, “Value chain analysis in the context of funeral service: A research note,” Int. j. manag. value supply chains, vol. 13, no. 02, pp. 1–10, 2022.
  2. L. V. Lerman, G. B. Benitez, J. M. Müller, P. R. de Sousa, and A. G. Frank, “Smart green supply chain management: a configurational approach to enhance green performance through digital transformation,” Supply Chain Manage.: Int. J., vol. 27, no. 7, pp. 147–176, 2022.
  3. S. Grytsenko, L. Savchenko, and S. Kryshtal, “Conceptual principles of the green technologies introduction in the logistics activities of Ukrainian companies in the context of the implementation of European environmental programs,” Intellectualization of logistics and SCM, vol. 1, no. 13, pp. 15–27, 2022.
  4. P. Pourya and K. Oh Kyoung, “A practical review of green supply chain management: Disciplines and best practices,” J. Int. Logist. Trade, vol. 14, no. 2, pp. 156–164, 2016.
  5. M. Semeriahina and M. Hryhorak, “The role of the airline as a logistics provider in the passenger travel chains involving air transport,” Intellectualization of logistics and SCM, no. 5, pp. 62–79, 2021.
  6. V. W. B. Martins, D. R. de L. Nunes, A. C. S. Melo, R. Brandão, A. E. Braga Júnior, and V. de M. N. Nagata, “Analysis of the activities that make up the Reverse Logistics processes and their importance for the future of logistics networks: An exploratory study using the TOPSIS technique,” Logistics, vol. 6, no. 3, p. 60, 2022.
  7. T. R. Hutton and A. Gresse, “Objective understanding of five front-of-pack labels among consumers in Nelson Mandela Bay, South Africa,” South Afr. J. Clin. Nutr., vol. 35, no. 3, pp. 108–114, 2022.
  8. M. S. M. Makaleng and P. Hove-Sibanda, “Reverse logistics strategies and their effect on the competitiveness of fast-moving consumer goods firms in South Africa,” Logistics, vol. 6, no. 3, p. 56, 2022.
  9. F. Akbari, J. Valizadeh, and A. Hafezalkotob, “Robust cooperative planning of relief logistics operations under demand uncertainty: a case study on a possible earthquake in Tehran,” Int. J. Syst. Sci. Oper. Logist., vol. 9, no. 3, pp. 405–428, 2022.
  10. H. Maheswari, G. Yudoko, A. Adhiutama, and H. Agustina, “Sustainable reverse logistics scorecards for the performance measurement of informal e-waste businesses,” Heliyon, vol. 6, no. 9, p. e04834, 2020.
  11. K. Bajar, A. Kamat, S. Shanker, and A. Barve, “Blockchain technology: a catalyst for reverse logistics of the automobile industry,” Smart Sustain. Built Environ., 2022.
  12. M. Shayannejad, M. Alinaghian, and H. Shirouyehzad, “Providing a two-objective mathematical model to design a green reverse logistics network with vehicle routing,” Int. j. logist. syst. manag., vol. 42, no. 2, p. 176, 2022.
  13. H. Shirouyehzad, M. Shayannejad, and M. Alinaghian, “Providing a two-objective mathematical model to design a green reverse logistics network with vehicle routing,” Int. j. logist. syst. manag., vol. 1, no. 1, p. 1, 2020.
  14. A. Kumar, A. Vohra, and H. K. Dangi, “Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods: The poor, FMCGs, consumer behaviour,” Int. J. Consum. Stud., vol. 41, no. 2, pp. 121–137, 2017.
  15. H. Ding, L. Benyoucef, and X. Xie, “A multiobjective optimization method for strategic sourcing and inventory replenishment,” in IEEE International Conference on Robotics and Automation, 2004. Proceedings. ICRA ’04. 2004, 2004.
  16. K. Mathu, “Supply chain management as a driver of competitiveness for fast moving consumer goods SMEs in South Africa,” Adv. Image Video Process., vol. 9, no. 5, 2021.
  17. C.-B. Kim, Chung-Ang University, J. Yan, and Chung-Ang University, “An empirical study on the relationship between reverse logistics and business performance for the manufacturing company in China -moderating effect of information technology-,” Korean Logist. Res. Assoc., vol. 26, no. 3, pp. 1–13, 2016.
  18. K. S. Kyaw, S. C. Adegoke, C. K. Ajani, O. F. Nwabor, and H. Onyeaka, “Toward in-process technology-aided automation for enhanced microbial food safety and quality assurance in milk and beverages processing,” Crit. Rev. Food Sci. Nutr., pp. 1–21, 2022.
  19. M. T. Williams and J. Kistler, “Utilizing a modified AAMA 501.1 dynamic wind generation to simulate wind-driven rain in windows, curtain walls, architectural metal walls, masonry, EIFS, and concrete facades,” in Building Walls Subject to Water Intrusion and Accumulation: Lessons from the Past and Recommendations for the Future, 100 Barr Harbor Drive, PO Box C700, West Conshohocken, PA 19428-2959: ASTM International, 2014, pp. 92–112.
  20. F. Zhang and Y. He, “Study on the effective way to convert waste into resources—game analysis of reverse logistics implementation based on value chain,” Front. Environ. Sci., vol. 10, 2022.
  21. B. Yan and W. Yu, “Tactics on the third party reverse logistics automobile enterprises,” in 2008 International Seminar on Business and Information Management, 2008.
  22. S. T. Peinkofer, T. L. Esper, R. J. Smith, and B. D. Williams, “Retail ‘Save the Sale’ tactics: Consumer perceptions of in‐store logistics service recovery,” J. Bus. Logist., vol. 43, no. 2, pp. 238–264, 2022.
  23. B. Vieira, P. Guarnieri, R. Nofal, and B. Nofal, “Multi-criteria methods applied in the studies of barriers identified in the implementation of reverse logistics of E-waste: A research agenda,” Logistics, vol. 4, no. 2, p. 11, 2020.
  24. S. Abid and F. Z. Mhada, “Simulation optimisation methods applied in reverse logistics: a systematic review,” Int. J. Sustain. Eng., vol. 14, no. 6, pp. 1463–1483, 2021.
  25. M. Cho and H. Ahn, “Audit market competition and audit clients’ use of accrual-based versus real earnings management,” Korean Acc. Rev., vol. 46, no. 2, pp. 155–185, 2021.
  26. Ø. Pålshaugen, “The competitive advantage of development organizations,” Concepts Transform., vol. 5, no. 2, pp. 237–255, 2000.
  27. M. C. Miller, “Why BRICS still matters,” Foreign Policy, 27-Sep-2021. [Online]. Available: [Accessed: 29-Sep-2022].
  28. B. Khanalizadeh and N. Ranjandish, “Impact of technological innovation, research and development on the defense economy - Iran country,” Rev. Innov. Competitiveness, vol. 7, no. 1, pp. 59–74, 2021.
  29. L. Edwards and V. Schoer, “Measures of competitiveness: A dynamic approach to South Africa’s trade performance in the 1990s,” S. Afr. J. Econ., vol. 70, no. 6, pp. 1008–1046, 2005.
  30. F. Alarcón, P. Cortés-Pellicer, D. Pérez-Perales, and A. Mengual-Recuerda, “A reference model of reverse logistics process for improving sustainability in the supply chain,” Sustainability, vol. 13, no. 18, p. 10383, 2021.
  31. O. Matarirano, G. E. Chiloane-Tsoka, and D. Makina, “Tax compliance costs and small business performance: Evidence from the South African construction industry,” S. Afr. J. Bus. Manag., vol. 50, no. 1, 2019.
  32. M. A. Wibowo, N. U. Handayani, A. Mustikasari, S. A. Wardani, and B. Tjahjono, “Reverse logistics performance indicators for the construction sector: A building project case,” Sustainability, vol. 14, no. 2, p. 963, 2022.


The authors would like to thank to the reviewers for nice comments on the manuscript.


No funding was received to assist with the preparation of this manuscript.

Ethics declarations

Conflict of interest

The authors have no conflicts of interest to declare that are relevant to the content of this article.

Availability of data and materials

No data available for above study.

Author information


All authors have equal contribution in the paper and all authors have read and agreed to the published version of the manuscript.

Corresponding author

Rights and permissions

Open Access This article is licensed under a Creative Commons Attribution NoDerivs is a more restrictive license. It allows you to redistribute the material commercially or non-commercially but the user cannot make any changes whatsoever to the original, i.e. no derivatives of the original work. To view a copy of this license, visit

Cite this article

Dong Sunkou Astete, “A Review of the Impacts of Reverse Logistics on Retailers of Fast Moving Consumer Goods, vol.2, no.3, pp.177-187, July 2022. doi: 10.53759/5181/JEBI202202018.


© 2022 Dong Sunkou Astete. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.