AI leader Veritone unveils a partnership with AWS to advance AI and cloud transformation in media, sports, and entertainment, aimed at helping enterprises scale AI solutions.

A new partnership between tech giant AWS and Veritone aims to provide businesses with scalable AI solutions. This collaboration will leverage robust cloud infrastructure to assist organizations that are currently struggling to understand and implement disruptive technologies. AWS and Veritone are set to drive innovation in AI and cloud computing across various sectors, including media, entertainment, sports, talent acquisition, and the public sector.

By combining their expertise, AWS and Veritone are well-positioned to help businesses navigate digital transformation challenges, offering powerful and scalable solutions to fully unlock the potential of enterprise AI, generative AI (Gen AI), and cloud computing.

Figure 1. AWS & Veritone: Leading Media AI and Cloud Transformation

Revealing Possibilities with AI and Cloud Technology

As a leader in AI and machine learning, Veritone remains at the forefront of developing human-centered enterprise AI solutions. Established in 2014, the company enhances the human workforce by turning innovative use-case concepts into industry-leading AI applications and solutions. Figure 1 shows AWS & Veritone: Leading Media AI and Cloud Transformation.

Veritone's aiWARE technology, utilized by top global media companies, professional sports teams, federal agencies, energy utilities, and police departments, serves as the backbone of its AI solutions. This enterprise AI platform integrates data from various sources, employing hundreds of AI engines to transform audio, video, and text into actionable insights, with capabilities for real-time processing and analysis.

Through a new three-year strategic partnership with AWS, Veritone aims to accelerate the adoption of cloud-native enterprise AI and generative AI for both new and existing clients across the media, entertainment, sports, and public sectors.

Ryan Steelberg, President and CEO of Veritone, remarks, “Partnering with AWS as our preferred cloud provider is a significant step towards helping our customers transition to cloud-native solutions and transform their operations with AI.” "Together, we unlock new levels of scalability, performance, and creativity in AI initiatives with a comprehensive range of solutions and consulting services."

AI and cloud transformation are essential for businesses seeking success and a competitive edge. Yet, many face difficulties in effectively implementing these technologies. According to research from an IDC InfoBrief, 42% of CIOs consider training for new AI-driven methodologies as one of their major IT challenges.

Successfully Adopting New Technologies

By leveraging aiWARE, powered by Amazon Bedrock, businesses can tap into cloud infrastructure to boost scalability and performance. This enables users to optimize content workflows, streamline operations, and achieve significant business outcomes.

To assist customers in their AI journey, Veritone is committed to advancing its AI solutions, providing customized consulting, strategy development, AI application design, and implementation support to meet clients at any stage of their digital transformation.

Veritone is a founding member of the Gen AI Center of Excellence for AWS partners and is a frequent thought leader for the AWS Machine Learning Blog, responsible AI partner initiatives, and the AWS Generative AI Incubation Centre. The company also maintains numerous technology integrations and shared customers actively using its products on AWS.

AWS remains a leader in the cloud and AI sectors, with its transformational efforts contributing 18% of Amazon’s total revenues and 63% of its total income. The organization continues to dominate the global cloud market and has a strong strategy for advancing Generative AI opportunities.

“Generative AI is set to disrupt and transform nearly every industry and customer experience worldwide,” said Matt Garman, CEO of AWS, in a recent interview. “It’s an area where we have heavily invested and will keep investing. AWS is strategically positioned to drive its development.”

Source: Technology Magazine

Cite this article:

Janani R (2024), AWS And Veritone to Lead the Transformation of Media AI and Cloud Solutions, Anatechmaz ,pp.111