WooCommerce is the world’s most popular open-source eCommerce solution.

Our core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever.

WooCommerce empowers small and medium businesses to build exactly the store they want and sell online. Our legacy as an all-remote company endures, growing from three founders in Norway, the United Kingdom, and South Africa to more than 150 team members in 32 countries.

Whether you’re launching a business, taking brick-and-mortar retail online, [1] or developing sites for clients, use WooCommerce for a store that powerfully blends content and commerce.

• Create beautiful, enticing storefronts with themes suited to your brand and industry.
• Customize pages in minutes using modular product blocks.
• Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items. Bookings, memberships, subscriptions, and dynamic pricing rules are only an extension away.
• Rise to the top of search results by leveraging WordPress’ SEO advantage.

WooCommerce provides basic store functionality right out of the box, with a free plugin available from the Plugin Repository, or right from your WordPress dashboard. Figure 1 shows the WooCommerce Platform.

Figure 1: WooCommerce Platform

While it has hundreds of available extensions [2] more on that in a bit! it offers some incredible functions right out of the box.

• Installation – The WooCommerce plugin is installed just like any other plugin; search for it in the Plugins options in your WordPress dashboard, and install and activate it with a couple of clicks.
• Setup – When you install WooCommerce, the Setup Wizard will walk you through configuring basic steps to get your store up and running. Your e-commerce options are virtually endless, and the Setup Wizard cuts to the chase and highlights the most important options so you never miss a step.
• WordPress Theme Integration – Because WooCommerce is compatible with WordPress, it works well with most WordPress themes. You can select the Storefront theme if you’d like to use the official theme – and just like the plugin, it’s free of charge!

Features of WooCommerce

• Powered by trust: WooCommerce is built on WordPress, [3] the software powering more than 34% of the web. Regularly audited by Sucuri, an industry leader in security, you’re in good hands.
• Content at the core: Working on top of the world’s most popular content management system, WooCommerce seamlessly integrates commerce with content. Everything you need is in one place.
• A modular system: WooCommerce is kept lean so you can add just the options you want. It’s also made to work alongside your favorite WordPress plugins, so you can keep the features you already love.
• Sell anything: From physical products and digital downloads to subscriptions, content and even appointments, you can sell anything with WooCommerce.
• No limits: WooCommerce is entirely open source, which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.
• Worldwide community: WooCommerce stores and developers come from all over the world - from Norway to South Africa, from Canada to Japan.

References:

1. https://wordpress.org/plugins/woocommerce/
2. https://woocommerce.com/features/
3. https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/

Cite this article:

Vinotha D (2021), WooCommerce: The eCommerce Platform Technology, AnaTechmaz, pp. 20