What use is data in its raw, unstructured, and complex format if you don’t know what to do with it? The emphasis is on actionable data that brings together big data and business processes to help you make the right decisions.

Investing in expensive data software will not give any results unless the data is analyzed to derive actionable insights. It is these insights that help you in understanding the current position of your business, the trends in the market, the challenges and opportunities, etc. Actionable data empowers you to become a better decision-maker and do what’s right for the business. From arranging activities/ jobs in the enterprise, streamlining the workflows, and distributing projects between teams, insights from actionable data help you increase the overall efficiency of the business.[1]

Figure 1. emphasis on actionable data

emphasis on actionable data is shown in figure 1. Actionable data is “information that can be acted upon or information that gives enough insight into the future that the actions that should be taken become clear for decision makers.”[2]

Actionable insights:

Actionable insights are defined as insights which can help in making decisions and taking action to achieve desirable outcomes. The insights which can trigger action can be called as actionable insights. For example, identify customers who are at the risk of defaulting on the loan.[3]

convert data into actionable insights:

Transforming data into actionable insights is tricky, but it doesn’t need to be. With the right tools, goals and process in place, it can be easy to build a bridge between your analytics data and valuable insight.[4]

Below are a few tips to help get the wheels turning:

1. Define your goals and objectives
2. Invest in the right analytics and attribution tools
3. Use context to simplify data
4. Use visuals to show your findings

Most of the business owners are gathering massive data from different sources of their business.

But at what level they are utilising it properly? It’s the question that disturbs most of the entrepreneurs.

Before collecting insights from audience data, ensure your hard-earned insights are actionable. So that they’re primed to drive value for your organisation.

Actionable data insights can only help the companies to reach their data-driven marketing goals.

To address your needs, you must adopt the right technology.Audienceplay can be a probable solution to leverage maximum from your audience data.[5]

References:

1. https://www.datatobiz.com/blog/top-data-science-trends/
2. https://www.phocassoftware.com/resources/blog/actionable-data-is-business-intelligence
3. https://vitalflux.com/what-are-actionable-insights-examples-concepts/
4. https://www.ruleranalytics.com/blog/analytics/actionable-insights/
5. https://www.audienceplay.com/blog/actionable-data/

Cite this article:

Gokula Nandhini K (2023), emphasis on actionable data, Anatechmaz, pp.52