Mercedes-Benz India said it expects to log in double-digit sales growth this year as compared with 2021 as it plans to roll out 10 new products in the market during the period. The luxury carmaker retailed 11,242 units in 2021, a growth of 42.5 per cent over 7,893 units in 2020.

The Pune-based company noted that its order list already stands at over 3,000 units and it is now geared up to drive in 10 products, including the locally-produced all-electric luxury sedan EQS in the fourth quarter of this year. The carmaker has also lined up S-Class Maybach for launch in March. [1]

Figure 1. Mercedes-Benz India To Launch 10 New Products In 2022

Figure 1 shows mercedes-Benz India will bring in as many as 10 new products in the country by the end of 2022, the company announced at its Annual Press Conference held earlier today. Without revealing much details on these products, Martin Schwenk, MD & CEO, Mercedes-Benz India, did disclose that the German carmaker will expand its Maybach, AMG, and the EQ range in the country, which would include the new Mercedes-Maybach S-Class, and the Mercedes-Benz EQS electric sedan. [3]

Mercedes-Benz EQS India launch

Mercedes-Benz has confirmed that the EQS will launch in India, and has also confirmed that it will be locally assembled in India. Martin Schwenk, MD and CEO, of Mercedes-Benz India has confirmed that we will likely see this happen by Q4 of 2022, but that is subject to delays and disruptions that we are seeing in the world today. The EQS is available in internationally in two variants – the EQS 450+ and the EQS 580 4Matic. The former is RWD sedan with lower performance figures while the latter gets AWD and more performance. It is very likely that the EQS 450+ is what will be launched in India, in the interest of keeping prices as competitive as possible.

Mercedes-Maybach S-Class

Another launch that has been confirmed for 2022 is the Mercedes-Maybach S-Class. This will take place sooner rather than later in the year, and is essentially a more luxurious version of the current generation S-Class in India. The Maybach S-Class is available internationally in two variants – the S 580 and the S 680. The former is a V8 and the latter is a V12-powered sedan. Mercedes-Benz India has not confirmed which variant will be launched in India. In the past, both V8 and V12 models were sold in India with the V8 models being assembled here alongside the standard S-Class. More details will be available at the time of launch.

Other Mercedes-Benz products for 2022

Nothing has been confirmed yet but it is likely that the Mercedes-AMG GT-R Black Series will be officially launched in India in 2022. In addition to this, Mercedes has confirmed that there will be action around the C-Class and that it will focus on entry level products like the A-Class Limousine and the GLA. [2]

References:

1. https://www.business-standard.com/article/companies/mercedes-aims-for-double-digit-growth-plans-to-launch-10-products-in-2022-122011201081_1.html
2. https://www.evoindia.com/news/car-news-1/mercedes-benz-confirms-10-new-launches-for-2022
3. https://www.carandbike.com/news/mercedes-benz-india-to-launch-10-new-products-in-2022-2703583

Cite this article:

Thanusri swetha J (2022), Mercedes-Benz India To Launch 10 New Products In 2022, pp. 73