Harley-Davidson has reportedly filed a new trademark filing for the Bronx name, a name which was to be used in a new model, based on the latest 975 cc Revolution Max engine. The Harley-Davidson Bronx appeared first as an unnamed future model with a streetfighter design in 2018. The model, part of former Harley-Davidson CEO Matt Levatich's "More Roads to Harley-Davidson" strategy, was even unveiled at the 2019 EICMA motorcycle show in Milan, Italy. Initially, the Bronx was supposed to be introduced along with the Harley-Davidson Pan America, both new models with Harley-Davidson's new Revolution Max engine, with variable valve technology and liquid-cooling. In fact, the Bronx's design had an Indian connection too, with the streetfighter design coming from Harley-Davidson's senior designer Chetan Shedjale, who also designed the now discontinued Harley-Davidson Street Rod. [1]

Figure 1. Harley-Davidson Files New Trademark for Bronx

Figure 1 shows when unveiled in 2019, specifications of the Bronx were also announced, with the smaller 975 cc liquid-cooled, 60-degree v-twin Revolution Max engine putting out a claimed 115 bhp and 95 Nm. But Levatich left Harley-Davidson and while the Pan America 1250 made it to production under current CEO Jochen Zeitz's watch, the Bronx was shelved from plans, and the model was even removed from the "future models" section of the Harley-Davidson website. [2]

The Bronx was supposed to launch as a 2021 model, but the model has since been removed from Harley-Davidson’s website. With the new trademark filing, Harley may well be rethinking plans to launch a model, which was quite early in the product development cycle. [3]

Now, with Harley-Davidson submitting a brand new trademark for the Bronx title, the streetfighter may make a comeback within the close to future. However there is a catch. There’s been a change to US trademark legislation, with the Trademark Modernization Act, which makes it simpler to cancel unused emblems after three years. So, house owners’ rights to emblems may be eliminated three years after they’re registered if these emblems will not be used commercially. The unique Bronx trademark was filed in 2017, and with a recent submitting final month, it appears Harley-Davidson has not given up on the Bronx title altogether. [4]

The Harley-Davidson Bronx is a muscular streetfighter built around the 975 cc Revolution Max engine. [2]

References:

1. https://www.carandbike.com/news/harley-davidson-files-new-trademark-for-bronx-2946476
2. https://news.zordo.in/harley-davidson-files-new-trademark-for-bronx-193887.html
3. https://www.thebharatexpressnews.com/harley-davidson-files-new-brand-for-the-bronx/
4. https://realnewshub.com/harley-davidson-files-new-trademark-for-bronx/

Cite this article:

Thanusri swetha J (2022), Harley-Davidson Files New Trademark for Bronx, Anatechmaz, pp. 242