boAt has yet again taken a step towards providing the best experience to its users. Its parent company Imagine Marketing Pvt Ltd has signed a definitive agreement to acquire Singapore-based KaHa Pte Ltd, an end-to-end smart IoT product development company.

boAt Acquires KaHa to Develop IOT

KaHa has experience in building IoT devices and offers a technology-focused platform for wearables with proprietary AI and machine learning (ML) capabilities, as well as end-to-end smart wearable solutions. Not only this, KaHa has received the prestigious Clarivate award for Innovation for two consecutive years, 2020 and 2021.

boAt, within one year of launching wearables, has become one of the leading brands in this sector. It counts in the top two players in the India’s smartwatch category.[1]

Our acquisition of KaHa Pte, a next-generation platform known for developing smart wearables in the holistic wellness space captures all aspects including vitals, fitness, social and mental health. By leveraging KaHa's capabilities, we will be able to create a powerful smart wearables ecosystem with powerful functionality at affordable prices that truly benefit the consumers." said Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. Ltd. Pawan Gandhi, CEO and Co-founder of KaHa Pte Ltd., said "We are delighted to become part of the boAt family. Our DNA lies in cutting edge product development and building smart IoT products that solve consumer problems. We look forward to working with the boAt team to make wearable technology an enriching and life-changing part of the consumer's everyday life and building a vibrant wearables ecosystem"[2]

Imagine Marketing claimed that the wearables (smartwatch and activity bands) market in India is expected to grow more than 10 times to approximately $2-4 billion in size by 2025 from nearly $0.2 billion three years back. Within a year of launch, the brand boAt has become one of the top two players in the smartwatch category with over 20 per cent market share, the company has claimed. [3]

References:

1. https://www.eetindia.co.in/indias-boat-acquires-singapore-based-kaha-to-develop-iot-enabled-wearables/
2. https://sg.finance.yahoo.com/news/singapore-based-kaha-pte-limited-074500458.html
3. https://www.msn.com/en-in/news/webcontent/Now-dual-boot-Windows-11,-Android-on-Microsoft-Surface-Duo/wc-CEF3AFD0C8A6FC5BEE5920666C065178?ocid=msedgntp

Cite this article:

Sri Vasagi K (2022), boAt Acquires KaHa to Develop IoT enabled wearable products and ecosystem, Anatechmaz, pp. 185