Mahindra received over 70,000 bookings for the new Mahindra XUV700 by Diwali itself and had expediated its production in a bid to meet the demand.

In October last year Mahindra had promised completing deliveries of 14,000 units of the new Mahindra XUV700 by January and the India automaker has kept its word. The company has completed deliveries of 14,000 units of the XUV700 by January 26, 2022 despite production being disrupted due to the ongoing semiconductor crisis. The company had received over 70,000 bookings for the new Mahindra XUV700 by Diwali itself and had expedited its production in a bid to meet the demand. Mahindra had said that it fixed the delivery dates in partnership with one of the top three global consulting companies using an algorithm based process. [1]

Figure 1. The Mahindra Delivers 14,000 Units of the XUV700

Figure 1 shows the Mahindra XUV700 recorded over 70,000 Diwali bookings last year.

Reservations for the new Mahindra SUV first opened on October 7, 2021 and in just 57 minutes the company received 25,000 reservations for the 2021 Mahindra XUV700. The next day, October 8, 2021, the company again received over 25,000 bookings in just two hours, the booking window opened, breaking the milestone of 50,000 bookings in just two days, giving the company a business of over ₹10,000 crore. Deliveries occurred on a combination of parameters, including the number of reservations at the city and dealer level, the ratio of online reservations to dealer counter reservations, and the feasibility of production at the variant level in depending on supply chain constraints. Delivery times have been communicated to customers by their respective dealers for petrol and diesel variants. [2]

The feature highlights of the Mahindra XUV700 include LED headlamps, flush-fitting door handles, 18-inch alloy wheels, a 12.3-inch touchscreen infotainment system with navigation and connectivity features, a digital instrument cluster, dual-zone climate control, and a panoramic sunroof. The XUV700 also boasts of 60 connected car tech and ADAS functions such as adaptive cruise control, lane keep assist, high beam assist, automatic emergency braking, and more. [3]

Mahindra XUV700: price and rivals

With additional variants being announced since launch, and the introductory price only available for the first 25,000 buyers, the Mahindra XUV700 is currently priced at Rs 12.49-22.99 lakh (ex-showroom, India).

In its 5-seat avatar, the XUV700 sees competition from the Hyundai Creta and Kia Seltos, in addition to the Tata Harrier and MG Hector. Meanwhile, the 7-seat version rivals the Hyundai Alcazar, Tata Safari and MG Hector Plus. [4]

References:

1. https://www.carandbike.com/news/mahindra-completes-deliveries-of-14-000-units-of-xuv700-2730569
2. https://www.thebharatexpressnews.com/mahindra-delivers-14000-units-of-the-xuv700/
3. https://www.carwale.com/news/mahindra-to-deliver-14000-units-of-xuv700-by-14-january-2022/
4. https://www.autocarindia.com/car-news/mahindra-aims-to-deliver-14000-units-of-xuv700-by-mid-january-2022-422486

Cite this article:

Thanusri swetha J (2022), Mahindra Delivers 14,000 Units of the XUV700, pp. 102